Search Engine Optimization – Important Tips For a Successful SEO Campaign

by admin | Dec 19, 2021 | Search Engine Optimization

Search engine marketing is a engrossing industry and can be very amusing. But I think most SEO Consultants would agree that there are many aspects of Search Engine Optimization that are difficult to understand at times even though you may have great experience in this field. Well this is not the review that would discuss all of those difficult aspects of SEO but the things that are easy to understand. FYI: Looking for a Great SEO in Phoenix, Arizona? Look up Local Search Technologies they are awesome to work with and can help you with your SEO marketing. Ok, back to business!

The first point that I think that is very easy to understand and this is called “keyword density”. This refers to the fact that the number of times a given keyword or a phrase appears in your web content as compared to the total number of words in the article is crucial and this is something that you should carefully consider. If you follow the guidelines set by the search engines you can be sure that your article would meet their criteria. This means more keywords and phrases. This can be a source of fun but it definitely should be done carefully since it can make all the difference when you appear in the search results.

The other thing that is very easy to understand, is “PageRank” from Google. PageRank is a number given to every page on the Internet and it is based on the total number of links that is points back to your webpage. The more links that point back to your page that is with high PageRank will be higher. In fact that would also be good for your search rankings because it would be better optimized. However if the links are with poor quality or not even PageRank would be relevant and you would appear in the search results.

It’s been a while since Google announced their newest algorithm updates and to be honest, it’s still an extremely murky issue.

The Google Algorithm update has affected SEO in different ways. Google’s latest changes involve more than just the number of backlinks to a website. In fact, it’s their new approach to counting back links that makes it interesting. This change also involves the ranking of the site and the number of links. The site’s overall quality has no importance whatsoever in Google’s latest update. That’s right folks – the quality of a website is no longer important to Google and all the back links to the website are now of no value. and in the search engines above your competitors. But it’s your competitors that will have your back links added to their site as Google’s.

The new way of counting back links is that each link to the site represents a vote for your site. A vote for your site when there are tens of thousands of people voting for the site that have only one back link to your site. A really good vote. Votes for your site means they like your back link. If the site has ten votes, it will always be given more authority by Google.

When Google first rolled out this change with Page notes in February they said it was a test to see how websites vote on others. But since then there’s been proof that it’s a real change and it’s not a test. The change has affected the way other SE’s count back links in their algorithm updates. And that’s now led to an influx of websites coming forward to say they have been affected by the back link algorithm change.

So how is this affecting you and your business?

As many have found out the change is a little more complex than just putting more back links on your site. Google has made a change to the way it calculates your site’s link value in its algorithm.

For example Google no longer looks at the number of people who like you back link to your site. In fact you only received a vote if you have a link to your site on another website that is popular enough with Google spiders. This means you will have more votes, but you will not receive more link authority.

This means for a new website and new link back, that the link will have to be counted as an individual vote. The other change was how Google counted anchor texts in anchor links. This is something Google wanted to remove the chance of manipulation. So for a new website or a new link back, the link was not going to be counted as an individual vote.

Now the question is what does this mean for webmasters now? The fact that you can no longer buy links just means it’s harder to create back links. For a new website or a new link you’re going to have to create the link organically. The fact that votes have been removed means it’s going to be a more difficult task for webmasters to get a higher PageRank. But the fact that a new website has to pay a little more attention to the number of votes to your links is a good thing.

What this means is that you can no longer get away with spamming the web. The search engines are getting smarter about how links are counted and they’re also getting harder to manipulate. In summary I think these are the aspects that can be important for you to understand.

The Power of SEO

by admin | Dec 19, 2021 | Search Engine Optimization

SEO for small business is gaining huge traction these days. SEO is a process of optimizing your web page so your business can be located easily by your customers. The internet offers numerous opportunities for small business to capitalize. It not only provides jobs, but also helps customers find the products they need. If your business can be found on the internet, it can also be won. The key is to know the techniques for doing this and to optimize your web page so that it not only is found easily, but also found relevant. The search engine optimization professional will certainly create SEO methods as well as roadmaps to successfully market your website. Here is an SEO Company that provides SEO Services in Sacramento – take a look at the Sacramento SEO Services your business could utilize to generate more sales and customers.

In order to get listed on Google, Yahoo or MSN you need to use Search Engine Optimization. So what are you waiting for? Go ahead and find your small business on these search engines today. But wait, this is not all. You still need to know the best techniques for running a successful business, right? Of course, we’re talking about getting customers and earning profits. These techniques may not be what you’re thinking. Let’s look at some of the practical aspects you need to make sure you do not miss.

The Search Engine is not dead!

People often forget about this one. They get worked up over there sites not being in the front page, but they do not concentrate on the fact that their competitors sites will be there in a heartbeat. And when you’re listed in the other search engines, they may vanish within days. So don’t get discouraged. Remember what Google said, “the fastest search engine is the one that’s listed first”.

The best practices are there for you to follow and know. Google offers more methods to optimize your website. This includes Google webmaster tools. For instance, if you set up Google tags, you’ll be notified in Google analytics, but it also alerts you via email if the custom tags aren’t set up, that can help your ranking as well. And if you’re using WordPress, you can add hooks that will give you a heads up.

The only way to get your website listed is by good practices, by great marketing practices. And these are great for your website. You must follow these tips if you want your site to be found. There’s no doubt about that. This will definitely boost your ranking in the eyes of the spiders that crawl all over the web. And when you’re listed in a prominent spot, your clients will be able to find you as well. It may not be instant, but it will happen sooner than if you’re not. So it’s worth spending a little extra on search engine optimization. You’ll get to use a powerful tool that will help you build and strengthen your client base.