If you want your blogging (or any) business to grow and thrive, content marketing should be one of your priorities. Else, you will be overtaken by your competitors.
72% of marketers have a content strategy in place, and it is estimated that by 2017, 51% of companies will have an executive in their organization who is directly responsible for an overall content marketing strategy.
No business – online or brick and mortar – can afford to overlook content marketing.
There is no doubt that you need to ensure that you have a solid content marketing strategy if you want your blogging business to succeed. Emphasis on solid.
If you already have a content marketing strategy in place, then you’re in a good position. However, with how quick the online landscape changes, it is imperative that you keep up with these changes – if you want to keep your head above the water.
You need to always be on top of your game. Go one step further, and boost your current content marketing strategy.
With the following tips, that is exactly what you can achieve.