Checking the numbers of shares and retweets is something we do every day, and when the numbers are low – worse, zero – it’s difficult not to feel demotivated.
There’s no shame in admitting that.
We put a lot of work into our content – from honing our writing skills to content ideation to the actual writing. It’s only natural to want our work to be appreciated, and social shares are (just) one indication of that.
But why are your posts not getting any, or as much, shares as you expected? You know it’s not a matter of quality. So, what are you doing wrong?
Consider these following factors:
One, you have tunnel vision. You’re focused – that’s good – but maybe you’re too focused on one thing that you forget other elements. In this case, you may be throwing all your efforts into one social media platform and ignoring all the others which may bring you more shares.
Two, you are all over the place. On the flipside, your efforts may be going to waste because you’re trying to cover all your bases and spreading yourself too thinly, resulting in little to no impact at all.
Three, you’re not making yourself visible enough. You’re sharing your posts. You’re active on social media, but you’re not going beyond that. You’re limiting your activities to the platforms themselves and forgetting about the “outside world”.
Can you relate to any of these things? If so, then you have found the starting point where you begin to improve your social shares.
Let’s dive straight in, and look at ways to increase social shares.